Unmatched Experience & Strategic Insights
We are seasoned political professionals who have won races all across the United States. We are strategic advisors who combine prescriptive data and research with decades of political experience to win tough fights.
Survey & Target Your Audience
We conduct quantitative voter research and generate prescriptive data by identifying and scoring every individual voter, determining the persuasive messages that will make the most impact.
Blend Quantitative & Qualitative
We dive deeper into qualitative research, conducted by a RIVA-trained focus group moderator, for an interactive dive into highly-targeted voter audiences.
Here are some of the leaders & teams we've helped:
Republican National Committee
Republican Governors Association
National Republican Senatorial Committee
National Republican Congressional Committee
Republican Attorneys General Association
Republican State Leadership Committee
Donald J. Trump for President, Inc.
National Rifle Association
Governor Bobby Jindal (LA)
Governor Paul LePage (ME)
Governor Haley Barbour (MS)
Governor Pat McCrory (NC)
Governor Chris Sununu (NH)
Governor Susana Martinez (NM)
Governor Tom Corbett (PA)
Governor Kristi Noem (SD)
Governor Bob McDonnell (VA)
Governor Scott Walker (WI)
Senator Jon Kyl (AZ)
Senator Cory Gardner (CO)
Senator Rick Scott (FL)
Senator Norm Coleman (MN)
Senator Josh Hawley (MO)
Senator Thad Cochran (MS)
Senator Elizabeth Dole (NC)
Senator Deb Fischer (NE)
Senator Kelly Ayotte (NH)
Senator Lindsey Graham (SC)
Senator Kay Bailey Hutchison (TX)
Senator Ron Johnson (WI)
Congressman Mike Rogers (AL)
Congressman Brian Bilbray (CA)
Congressman Mike Coffman (CO)
Congressman Vern Buchanan (FL)
Congressman Carlos Curbelo (FL)
Congressman Clay Shaw (FL)
Congressman Rob Woodall (GA)
Congressman Judy Biggert (IL)
Congressman Rodney Davis (IL)
Congressman Bob Dold (IL)
Congressman Don Manzullo (IL)
Congressman Peter Roskam (IL)
Congressman Bobby Schilling (IL)
Congressman Charles Boustany (LA)
Congressman Fred Upton (MI)
Congressman Tim Walberg (MI)
Congresswoman Michele Bachmann (MN)
Congressman John Kline (MN)
Congresswoman Virginia Foxx (NC)
Congressman Richard Hudson (NC)
Congressman David Rouzer (NC)
Congressman Lee Terry (NE)
Congressman Frank LoBiondo (NJ)
Congresswoman Sue Kelly (NY)
Congresswoman Claudia Tenney (NY)
Congressman Steve Pearce (NM)
Congressman Mike Turner (OH)
Congressman Joe Wilson (SC)
Congresswoman Diane Black (TN)
Congressman Van Taylor (TX)
Congressman Eric Cantor (VA)
Congresswoman Barbara Comstock (VA)
Congressman Evan Jenkins (WV)
Congressman Alex Mooney (WV)
The American Association of Political Consultants named Grassroots Targeting a two-time Pollie Awards winner for Best Use of Analytics. (2016, 2018)
Campaigns & Elections named Grassroots Targeting its 2016 Reed Awards winner for Best Use of New Technology.
We're the best at what we do.
Give us a call today at 703-535-7590.
Meet the Grassroots Targeting Team:
Blaise Hazelwood - Founder & CEO
Blaise Hazelwood founded Grassroots Targeting in 2005. She has conducted microtargeting for and provided strategic advice to presidential candidates, Governors, Senators, members of Congress, party chairmen, independent expenditure groups, and major corporations. She spearheaded the construction of Voter Vault, the first online national voter database.
In 2018, Blaise made history by guiding the successful $35 million independent expenditure effort that helped elect Senator Rick Scott in Florida, beating Democrat Bill Nelson in the nation's premier swing state after having gone undefeated in federal elections for thirty years.
In 2016, Blaise provided data and analytics services to campaigns and organizations across the country, including the Republican National Committee, National Republican Senatorial Committee, Republican Governors Association, and the National Rifle Association.
In 2014, Blaise provided targeting and strategic advice to Cory Gardner's successful U.S. Senate campaign in Colorado, unseating incumbent Democrat Senator Mark Udall. She also provided targeting to Governor Rick Scott's successful re-election campaign in Florida.
In 2012, Blaise was responsible for the targeting and data work that helped Governor Scott Walker survive the historic recall challenge in Wisconsin. Later that year, Blaise was a member of the Republican National Committee's microtargeting team on behalf of the Romney for President campaign and the entire Republican ticket, producing targeting data in Arizona, Missouri, New Mexico, and Wisconsin.
In 2010, Blaise developed the Republican National Committee's regional microtargeting project that powered the party's historic gains that November, picking up 63 congressional seats, 6 seats in the United States Senate, and 6 governorships.
Blaise has led and managed political operations for the national Republican Party, high-profile grassroots programs, and political campaigns. With years of experience at the highest levels of national politics and on the forefront of political technology innovation, she has served in several key positions for the national Republican Party since 2000:
Blaise is recognized for leading the development and implementation of the 72 Hour Program, which is credited with revolutionizing Get Out The Vote efforts, including the RNC's successful online Team Leader program.
Tim Saler - Managing Partner
Tim Saler joined Grassroots Targeting in 2015, conducting microtargeting on behalf of and consulting for campaigns, party committees, and independent expenditure groups, and developing the firm's in-house voter scoring.
Saler has surveyed voters nationwide and has modeled voters across every precinct in the United States, advising clients objectively and using data to guide mobilization and persuasion campaigns down to the individual level.
In 2018, Saler's voter analytics helped campaigns and party committees elect six United States Senators, including the defeat of three Democrat incumbents, plus two Governors and several members of Congress.
In 2016, Saler and the GT team produced microtargeting and analytics for successful efforts to elect two Republican Governors in Democrat-held seats, as well as multiple winning congressional campaigns, including the single most Democrat-advantaged congressional seat held by a Republican member in the entire United States by the Cook Political Report's Partisan Voting Index.
Saler and the GT team also aided Florida Governor Rick Scott's political committee Let's Get to Work, capturing Donald Trump's emerging coalition in the Sunshine State and identifying months before Election Day what would become his historic wins in Pinellas and St. Lucie counties, the latter of which no Republican had carried in a presidential election since 1988.
Prior to joining Grassroots Targeting in 2015, Saler was Deputy Campaign Manager to Florida Governor Rick Scott, managing a more than $100 million coordinated budget and directing the campaign's targeting and voter contact programs.
Saler served as Deputy Campaign Manager to Louisiana Governor Bobby Jindal's presidential campaign, overseeing the campaign budget and delegate allocation process.
In the 2012 presidential campaign, Saler was National Turnout Director at the Republican National Committee, helping to build the largest volunteer voter contact program in the history of the Republican Party, as well as tracking individual absentee and early voting activity daily in a dozen battleground states.
Saler is a former Executive Director of the Mississippi Republican Party and North Carolina Victory Director for the RNC, with both efforts electing Republican majorities in their respective state legislatures for the first time since the 1800s.
Saler also served as Deputy Executive Director for Political Strategy at the Republican Party of Florida and Director of Strategy at the Republican Party of Wisconsin.
Juston Johnson - Partner
Juston Johnson joined Grassroots Targeting in 2019, adding to the GT team an accomplished political professional with nearly two decades of experience and success.
Juston served as Political Director of the Republican National Committee during the 2017-2018 election cycle, in which Republicans expanded their majority in the United States Senate and defeated four incumbent Democrats.
During his term as Political Director at the RNC, Juston oversaw the national political operation for the party and the largest data-driven field program in party history, with more than 620 staff across 29 states and a budget of more than $95 million.
During the 2015-2016 cycle, Juston served as a Regional Political Director at the Republican National Committee, working hand-in-hand with President Donald Trump's campaign to carry both of his battleground states, Wisconsin and Iowa, on the way to the White House. Republicans carried six U.S. Senate seats and won numerous targeted Congressional races in Juston's region. Earlier in the cycle, Juston worked closely with state parties on the presidential nominating process through delegate operations, primaries, and caucuses.
In 2013 and 2014, Juston was Executive Director for the Republican Party of Florida and played a crucial role in the re-election of Governor Rick Scott, considered by pundits and analysts to be one of the most endangered incumbents in the nation.
During the 2012 cycle, Juston served as National Field Director for the Republican National Committee, with more than 600 staff and 280 offices across 13 battleground states and 36 congressional districts.
Juston served as Campaign Manager for U.S. Senator Ron Johnson of Wisconsin in his surprise 2010 defeat of 18-year incumbent Democrat Russ Feingold, managing a campaign budget of more than $15 million and a first-time candidate. He also managed the campaign for Wisconsin Attorney General J.B. Van Hollen during the difficult 2006 election cycle.
Previously, Juston's roles included serving as Political Director at the Republican Party of Wisconsin and both the Wisconsin Victory Director (2008) and Deputy Director of Political Education (2009) at the Republican National Committee.
Ellen Tabler - Director of Polling and Research
Ellen Tabler joined Grassroots Targeting in 2015. During her time at GT, Ellen has conducted more than 200 quantitative research projects and she brings her qualitative research skills to GT as a RIVA-trained focus group moderator.
Ellen's special mix of empathy and high energy in qualitative settings opens up unique insights into voters' opinions and attitudes, allowing for deeper dives into tough and sensitive subjects. Additionally, Ellen is in charge of the firm's survey instruments, data visualizations, and test analysis for best practices.
In 2018, Ellen was a part of the successful independent expenditure effort that helped elect Senator Rick Scott in Florida. She helped manage a $35 million budget and conducted focus groups to discover the most effective messages to persuade targeted voters in the race against incumbent Democrat Bill Nelson.
Ellen hails from Newtown, Connecticut, and graduated from Butler University in 2014 with a B.A. in Political Science and Sociology. While at Butler, she was active in the Student Sociology Association and the Sociology Honors Society, with a senior thesis involving qualitative research.
Ellen spent 6 months in Edinburgh, Scotland, studying Politics at the University of Edinburgh and interning for a Member of Scottish Parliament. After graduation, she spent time in Baltimore where she immersed herself in local non-profit work.
Ellen lives in Washington, D.C. She enjoys exploring new D.C. spots and convincing herself every year that Butler Basketball will win the NCAA championship.
Ready to win?
We are strategic advisors who specialize in prescriptive data & research, both qualitative and quantitative.
We use our unmatched experience to provide strategic advice to our clients, guiding them through challenges both common and unique.
We create custom voter audiences that target your persuasive messages to the people most likely to be impacted by them - and we have the real-world political & campaign experience to know the difference.
Give us a call today at 703-535-7590, and let's talk about getting GT on your winning team.