Tip #100: The Political Awareness Divide Mirrored Online
More people than ever before are using the internet to engage in political activity. According to Pew, 72 percent of all Americans participate in activities such as sharing links to political articles on Facebook. While the internet has opened up many new forms of political engagement, the people taking part in these activities may be the same people who are already politically involved offline. As a result, the internet makes political information more accessible to a larger audience, but people who have been traditionally difficult to connect with offline still remain unengaged. Specifically, people with lower incomes and levels of education, even though they may have internet access and be active on social networks, remain less politically aware than those who are wealthier and more educated despite efforts to reach out to them online. Improving overall digital literacy will help larger portions of the population understand how they can access political information and get involved online, increasing the effectiveness of online messaging.
